Global Dynamics of the Wine Industry Winter 2018: 01/31/18

Wednesday, January 31, 2018

S'Well Wine?

Last spring, when I was tasting up in Napa, I noticed at one of the wineries I visited that they were selling 25oz S'Well bottles and marketing them as "able to hold a full bottle of wine".

S'Well clearly endorses, this as evidenced by their 2015 limited edition #OnlyRosé bottle released on a #WineWednesday.

Personally, I have always had an aversion to putting beverages with delicate flavors into a metal insulated container. The first time I did it with a batch of Chemex-prepared Jamaican Blue Mountain Coffee, I lost much of the flavor and nuances of the beverage when consuming it later out of my S'Well bottle.

I am curious whether anyone has actually tried the wine + S'Well combo, and whether it actually turned out well for you?

Course Description

This course will examine the world of wine with a fresh and contemporary lens. It will explore the market dynamics of this fascinating global industry. The goal of the course is to provide insight into the branding, marketing, and distribution dynamics that shape what consumers can buy and consume with a focus on the strategies of some of the world's leading wine brands. Attention will also be paid to the legal, regulatory, and market dynamics that define the U.S. wine industry as well as to issues of contested authenticity in the world of wine.