Wednesday, January 17, 2018

From Sake to Wine

Last summer, I interned at a Sake company in Japan, helping the company develop marketing strategies for the U.S.. Through this internship, I was fascinated by the intricacies of the alcoholic beverage industry in the U.S., from the ever-changing consumer taste to the three-tiered system, marketers in this industry faced extra challenge, which brought out amazing creativity. That summer, I fell in love with the art of sake, and I decided to learn more about the wine industry in general.

By taking this course, I want to develop a better understanding of all aspects of wine. I want to learn to appreciate wine from a whole new perspective. This means knowing the taste profile of different wines from regions all over the world, understanding the facets of the wine industry, from supply chain, marketing, to long-term trends that brought the bottles to my local grocery stores. The history of wine is almost as old as civilization itself, and learning about wine satisfies my curiosity about this world. Lastly, I made a lot of new friends in Japan through sake, and I hope to connect with more people through wine.

3 comments:

  1. Look forward to hearing your feedback on sake!

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  2. Um, Stella. How did I not know this? Dinner ASAP please!

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  3. Electric resistance welding
    The world owes the invention of electric resistance and spot welding to Englishman Elihu Thomson. This engineer has several patents in the field of spot welding to his name.

    Electric resistance welding consists in assembling by autogenous fusion the parts to be welded under the pressure of two metal parts. Who says welding says heat, with resistance welding the heat necessary for welding is provided by the Joule effect (which is the thermal manifestation of electrical resistance, this heat occurs when an electric current passes through any material conductor) of a current of high intensity and low voltage, passing through the parts to be assembled. Indeed, it takes a lot of amps and little voltage. The application of a forging force makes it possible to ensure the metallic interpenetration.


    Soudure par point

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