Last summer, I interned at a Sake company in Japan, helping the company develop marketing strategies for the U.S.. Through this internship, I was fascinated by the intricacies of the alcoholic beverage industry in the U.S., from the ever-changing consumer taste to the three-tiered system, marketers in this industry faced extra challenge, which brought out amazing creativity. That summer, I fell in love with the art of sake, and I decided to learn more about the wine industry in general.
By taking this course, I want to develop a better understanding of all aspects of wine. I want to learn to appreciate wine from a whole new perspective. This means knowing the taste profile of different wines from regions all over the world, understanding the facets of the wine industry, from supply chain, marketing, to long-term trends that brought the bottles to my local grocery stores. The history of wine is almost as old as civilization itself, and learning about wine satisfies my curiosity about this world. Lastly, I made a lot of new friends in Japan through sake, and I hope to connect with more people through wine.
