After Michael’s trends presentation during the last class, I
couldn’t help but notice a feeling of déjà vu. When I worked at Eventbrite
managing the craft beer business, I was once tasked with developing a
whitepaper on craft beer industry trends. Roughly 5 years ago now, some of the
top trends were a shift from bottles to alternative packaging types such as growlers
and increasingly cans, as well as a shift to craft beer on tap rather than in
bottles. When craft beer first adopted cans, many beer snobs were not having
it. Now it’s the rule rather than the exception. Craft beer seemed to be
quicker to adapt to digital as well, perhaps craft beer may be a great segment
to watch to predict future wine trends. I made a pinterest board of some
can-speration. Maybe we’ll see some of these designs in wine cans in the next
few years!
