Though I find the continued usage of the Grand Cru system
incredibly surprising (especially because there is little room for movement
between levels), what baffles me more is the lack of any digital footprint
speaking ill of the practice. I would expect blog posts calling for changes in
Bordeaux’s classification practices, campaigns for any particular Chateaux to
enter (or improve their standing in) the system, and the like. A thorough sweep
of wine blogs, Medium posts, and even Twitter feeds revealed little to no
public opposition or outcry to the continued enforcement of an outdated rating system.
In fact, my (albeit biased) search queries revealed quite the opposite – questioning
searches point the user to various travel blogs and “Get to Know Bordeaux”
sites encouraging public understanding of the existing classification system
with no highlights of its drawbacks.
Quite ironically, in this attempt to find outcry related to
classification systems, I discovered yet another classification system for
French vineyards. In the same year that the Grand Cru system was established, Plan Topographique of Burgundy’s Côte
d’Or region was published, detailing characteristics of the terroir of every vineyard
in the region. Though Burgundy’s appellation controlee system (finalized in
1936) would take into account historical pricing with negociants, these
detailed topographical notes drove Burgundy’s vineyard classification system to
be based much more heavily on appellation, rating each vineyard in each
appellation from grand cru, to premier cru, to village wine, to generic
Bourgogne.
While Bordeaux’s Grand Cru approach allows Chateaux to
associate any wines produced by the vineyard with the applicable Grand Cru
title, Burgundy’s system requires vineyards to produce wine based on the
classification of each individual vineyard parcel. One main advantage to this,
as highlighted in a summary by The Decanter, is that appellation-based ratings
allow market prices to signal to the consumer the quality of each individual
producer. One potential limitation, however, is that the breakdown of “grand
cru to generic” for each individual appellation makes comparing quality of
different appellations difficult, as a grand cru from one region may vary
remarkably in quality from another.
Personally, I find the appellation-based system to be much more
effective as it captures characteristics of the wine itself and provides more opportunities
for the market to drive pricing. Though additional digging may prove me wrong, I’ll
consider Burgundy’s approach superior - however I’ll likely continue defaulting
to my American tendencies and trust Wine Spectator and Wine Advocate over
either J.
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