#6 Wine Tourettes

Tourette syndrome is a common neuropsychiatric disorder characterized by motor or vocal tics. Tourette’s is most often associated with coprolalia, speaking obscene words or socially inappropriate remarks. Wine Tourette’s is defined as the unexpected but welcome onslaught of expletives inserted into sentences that describe both quality-induced wine incredulity as well as a basis upon which to cynically lament upon the farcical nature of the world in which we live. While Alder’s unexpected outbursts yielded a smile or two, I think that they were reflective of both his candidness, but also a lingering provocativeness that exists within branding today. I would have fallen asleep had he been dressed in a tuxedo elegantly sharing tasting notes looking down his nose at us plebeians wishing desperately seeking the social nuance to one navigate high society. But alas, I was awake and alert to every word he said, reveling in the swear words, the self-deprecating view on wine and critics, unashamedly pointing to the hypocrisy we all see. And within that very provocation, I was drawn to his opinion, ready to allow his thoughts to influence my own. Within the very democratization of wine through social media and apps, we cyclically entrench the confirmation bias from those we allow to influence perspective; be it from a position of quality or branding.