Yesterday, I went to my first winery in Sonoma with a few friends
from my class. We went to Scribe Winery for an afternoon picnic - it was so
lovely. According to my friends, it is more of a "hip" younger crowd
which I found to be true. It was a beautiful day (70 degrees and not a cloud in
the sky) when we arrived at the winery. I have not visited other wineries in
the area so I don’t have anything to compare it to, but I got the sense that the
experience was very relaxed / casual. We bought a bottle of rosé and a picnic
basket full cheese, bread, cured meats, and fruit. The wine was light, crisp,
and extremely drinkable. We grabbed a picnic blanket and a nice spot on the
hill with our wine in hand. The winery was busy with a lot of people and their
dogs drinking wine and enjoying the sunny weather.
It was nice to be able to have a glass or two of wine in a casual
setting without a formal tasting as I was not looking for that sort of experience
yesterday. One of the friends I was with is a member of the winery and I asked
her about the availability of the wine for purchase in SF. She mentioned one
small boutique wine shop where you can purchase it but it sounded more
difficult to find. I was curious to understand Scribe’s distribution channel
strategy and my friend’s response echoed what we had discussed in class over the
quarter with regards to the difficulty of getting wines into hands of consumers
that might not be winery members / visit Sonoma, etc. I enjoyed the visit to
Scribe very much and would recommend for those looking for a casual afternoon
of wine!
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