I just finished reading multiple articles about how rose cider is finally in production and is going to take over with millennials and to be honest, I am surprised it took this long to happen. As one of the articles discusses, rose cider is inspired by the light and fruity elements of a rose wine and made with red fleshed apples that give it a bright taste and color. It is not just from one company either - Angry Orchard, MillerCoors, Strongbow and Bold Rock are just a few of the brands seeking to capitalize on the rose trend with their ciders, but it seems to all be happening at one, which, once again, is shocking that it took so long for them to get on board. By combining trends like rose and cider is one way liquor companies hope to reignite sales, especially amongst the millennial population. These ciders are also including ingredients like pears and rose petals to differentiate amongst a soon-to-be saturated market.
While rose only represents about 1.5 percent of the total table wine category, it's growing at a massive rate, according to data from Nielsen Rose sales climbed nearly 40 percent in the year in 2017, according to the market researcher.
Has anyone tried this yet? What is the review? Or does anyone know other trends that have started in wine and transitioned to beer/cider?
One of many articles over the past few days: https://www.cnbc.com/2018/02/23/angry-orchard-taps-into-rose-millennial-pink-trends-with-new-cider.html
I actually spent last weekend in Charlottesville visiting Bold Rock Cidery and having lunch with my friend who is now their VP of Retail Operations.
ReplyDeleteThe rose cider they make is awesome. I was skeptical at first, but it wasn't crazy sweet and it didn't taste like regular cider with food coloring either. It really did taste like a "rose" version of cider, in the same way that "rose" wine doesn't taste just like sweet grape juice or white wine with food coloring (hopefully, if it's good...). Probably isn't a great explanation, but it really is hard to describe. I liked it a lot!
Also, random fact, at least in Virginia cider is classified as a wine (so all of the legal selling protections associated with wine vs beer or liquor apply to cider too!).