Global Dynamics of the Wine Industry Winter 2018: Revisiting Georgian Wine

Wednesday, March 14, 2018

Revisiting Georgian Wine

Re-posted due to formatting issues.

1 comment:

UnknownMarch 14, 2018 at 10:36 PM
I can't believe just 1% of the wine is actually made in qveri's! It seemed to be such a fundamental part of the historic wine culture in Georgia. I wonder if producers using qveri's are able to command a price premium. Seems like a branding / story telling opportunity ripe for the making!
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Course Description

This course will examine the world of wine with a fresh and contemporary lens. It will explore the market dynamics of this fascinating global industry. The goal of the course is to provide insight into the branding, marketing, and distribution dynamics that shape what consumers can buy and consume with a focus on the strategies of some of the world's leading wine brands. Attention will also be paid to the legal, regulatory, and market dynamics that define the U.S. wine industry as well as to issues of contested authenticity in the world of wine.