In late 2017, years after Fergie came out with her "Fergalicious" red wine, another unlikely contender slid into the celebrity vineyards ring: SNL. The creators of SNL partnered with winemaker Lot18 to create a custom line of wines that pay homage to some of SNL's most famous (or in-famous) skits. I love this idea and think SNL taking the right steps to build a strong brand behind these wines. Thinking back to Terry Wheatley's presentation, story is paramount to success. Since the wines will be tributes to actual skits, the story aspect is fairly easily covered. As a show with strong, primetime TV presence, SNL can also naturally advertise for their own wines through product placement and plugs throughout the show. Furthermore, this brand has legs - if, over time, different skits increase in popularity, those skits can be added as new wines to expand the SNL repertoire. The potential for continued growth and creativity with SNL's wines is significant.
"Three of these bottles are named after popular characters from the show: Debbie Downer South Eastern Australian Chardonnay ($20), Stefon Beaujolais ($18), and the Californians Monterey County Merlot ($20)." The 4th is called SNL California Red Blend ($20).
SNL Wines:
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Here are the descriptions of the 4 wines from PR Newswire:
2016 Saturday Night Live California Red Blend: Bold and dense, this wine is a blend of 73% Merlot, 18% Zinfandel and 9% Petite Sirah. A portion of it was aged in used Bourbon barrels to impart an oaky flavor and enhance its crowd-pleasing style. On the palate, the wine shows black cherry, black plum, vanilla, dried herbs, oak flavors along with firm, chewy tannins. Enjoy this uncompromising red with a big, juicy steak.
2016 Stefon Beaujolais: This easy-going, medium-bodied Beaujolais shows off quintessential characteristics of the variety, featuring juicy, exuberant red fruit flavors of cherry and cranberry alongside savory notes of violet and black pepper. Enjoy this jubilant red on its own, or take advantage of its versatility and pair it with anything from poultry to pork to salmon.
2016 Debbie Downer South Eastern Australia Chardonnay: Rich and creamy, this Australian Chardonnay starts off with enticing aromas of toasted oak and nuts. On the palate, the wine bursts with citrus and orchard fruit, the flavors focused by a balancing vein of acidity. This is a delightful wine to sip on its own, but it would also make a wonderful foil for creamy, lemon-accented dishes such as seafood risotto.
2015 The Californians Monterey County Merlot: The grapes for this exquisite Merlot were sourced from sustainable vineyards and grown in mineral-rich soils, which produce plush yet structured wines. Concentrated and ripe, with flavors of black cherry, plum and roasted coffee bean, this is a rich and more full-flavored example of Merlot, to be savored with braised or grilled red meats.
If you're interested in purchasing any, Source 2 has the link!
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