Wine and Travel

Since the Kingston family vineyards case, I've been noodling on this idea of a hotel that would help house tourists for a longer time, allowing them to sample more wine, build memories, and ultimately purchase that wine (hopefully through a wine club membership that drives recurring revenue). 

When we first asked this question, it was binary - should we build a hotel on site, or should we not build one at all? If money wasn't such an issue however, would there perhaps be a third option - to build hotels beyond the property itself? I realise this might sound pretty far fetched, but hear me out. If wine is inherently an experiential product, perhaps there's an argument to be made around spreading that experience out a little bit more, instead of simply building on the experience guests who 1) know you 2) are already having 3) on your property. 

This isn't a perfect parallel, but West Elm recently agreed to partner with Salt Hotels to create West Elm Hotels. These are being built outside of the usual region of suspects - SF, NYC, DC etc. - in neighborhoods like Oakland, Savannah, Indianapolis and more, and are being furnished with West Elm furniture. Although not much has been disclosed, I wonder if this is in fact a bid to help people picture what their homes could look like - like the Ikea catalog brought to life - so they can then purchase the furniture thereafter.

While Kingston may not have the money to drive international hotel expansion, might there be a way to develop a chain of hotels (in partnership with a reputable chain) throughout Chile and popular Latin American tourist destinations as a way to build experiences and ultimately, demand? This could then drive people to the property, or bypass that process altogether, and sell much much more wine.